Sunday 24 February 2013

MERCEDES BENZ FASHION WEEK









Images sourced from www.news.com.au
and www.style.com 
Paisley, stripes, botanical patterns, polka dots, satin, layering, suede, peplum, cobalt blue, citrus and dynamic eye colour was the key trends showcased in this years Australian Fashion Week. The stunning location of the Overseas Passenger Terminal greatly aided to the launch of all the new collections allowing international buyers and media to catch a glimpse of the beautiful harbour during shows. The off site shows included the Maritime museum, Art gallery of NSW and the Stamford Hotel. the venues set an unique approach as each designers collection was complimented due to the lighting, interiors and texture of their venues. All of our Australian designers created unique and one of a kind pieces to showcase this year. The dazzling garments alongside the minimalistic pieces conveyed Australia's individuality to the international market. 

Akira Isogawa had used very eclectic Japanese patterns with a mix of contemporary culture. The show had a very definitive style, the use of Japanese fashion mixed in with a freestyle look and created a unique and post modern feel to the garments. Akira's pieces portrayed a vital aspect of Australia's cultural fashion which in turn conveys the diversity and talents of eclectic and cultural fashion. The vibrant colours and use of line directed the audience through the astonishing collection. Layers of fine work fabric have been draped alongside each other creating kimono influenced garments. 

Bowie Wong had also produced an amazing collection with the majority of garments being white and ivory the pieces all including beading and elegant notions. The minimalism and simplicity in each design was beautiful. The collection featured mainly evening and bridal wear. The dimmed lighting added to the experience as it allowed the audience to focus solely on the garments.

The Oroton collection was very minimal and sophisticated featuring high waisted pants, turtle neck shirts, elegant and minimal patterns. classic Oroton notions were visited such as the Oroton monogram and simplicity. the accessories were stunning, the use of crystals, leather, silver and beading added to the feel of the collection. The use of nautical patterns were included in combination with jersey fabric, cobalt blue, cotton and silks. The collection was beautifully classic and unique. All the pieces were built upon an exquisite formula.The Oroton show this year was definitely one to remember. 

Ellery has always created beautiful statement pieces but this year through challenging the "norm" a sense of simplicity and naivety has been incorporated. the voluminous architectural feel of the garments were inspired by her childhood teddy bear, in combination with the interesting fabrics was a unique take on the label. the cocoon silhouette is very popular towards the younger generations. the use of glitter, shorts, suede, silk organza and dazzling notions all aid to show how Ellery has grown as a designer.